The Biotechnology Innovation Organization (BIO) launched a new television ad focused on biopharmaceutical innovation and its unique ability to help both save lives and save money. The new ad, along with its “Innovation Saves”website, is a new part in BIO’s Value Campaign, which seeks to highlight the value of biopharmaceutical innovation, the importance of protecting the ecosystem that makes new cures and treatments possible and ensuring that patients have access to these important innovations.
“The cheapest way to treat a disease is to cure it,” said BIO President & CEO Jim Greenwood. “We all know people whose lives were changed or saved thanks to biopharmaceutical innovation, but what many don’t know is the impact these breakthroughs have on society. BIO is committed to not only defending the value of these lifesaving medicines to patients, but also showcasing the value they bring to the broader healthcare system.”
“These medicines can prevent or curb numerous hospital stays and doctor visits,” added Greenwood. “That’s why biopharmaceutical innovation not only helps to save lives, but also saves money.”
The ads highlight real stories from patients and their loved ones. These ads will show not only how biopharmaceutical innovations helped save their lives, but are also saving money and providing value to the broader healthcare system. They will run across the country over the next several weeks.