Altria Center For Research and Technology
Wednesday, June 26, 2019
Altria’s scientists span various disciplines and share the common goal of tobacco harm reduction.
Their scientific approach focuses on:
- measuring harmful and potentially harmful compounds;
- evaluating the product's health effects;
- researching how adult tobacco consumers use the product and their understanding of its risk; and
- substantiating that the product is unlikely to appeal to unintended audiences.