Focused Ultrasound Makes it to CBS This Morning
Wednesday, April 20, 2016
John Grisham was featured on CBS This Morning discussing his free book called The Tumor, a fictional account of how a real medical technology could impact the future of medicine. The short book is about focused ultrasound, a revolutionary non-invasive therapy with the potential to transform the treatment of a variety of serious medical disorders.
Grisham spoke with correspondent Chip Reid about why he became involved in focused ultrasound and the importance of the book. “The Tumor is the only book I’ve written that has a potential of advancing a technology that will have a profound impact on the lives of millions of people,” said Grisham.
Reid also spoke with Dr. Neal Kassell, chairman of the Focused Ultrasound Foundation, who explained the important role that Grisham is playing in educating the public. “One of the key impediments to the development and adoption of the technology is lack of awareness. It turns out that we have a celebrity on our board who has got a brand, can tell a story and has a following,” said Dr. Kassell.
Grisham has been a board member and steadfast supporter of the Focused Ultrasound Foundation for years. He wrote The Tumor to raise awareness and funds to help the Foundation accelerate the progress for the technology to improve the lives of patients with serious medical disorders. While the book is free, he encourages the public to support the Foundation’s programs for research, education and advocacy.