ISOThrive Gains Endorsement as a Safe and Natural Prebiotic
Tuesday, July 19, 2016
Dr. John Selling, Clinical Associate Professor of Medicine and Gastroenterology at Stanford Medical School, has endorsed ISOThrive’s prebiotic nectar. It is the world's first concentrated prebiotic soluble fiber derived through a natural fermentation process.
The prebiotic market is rising and expected to be a $7.5 billion market by 2023 as part of the growing $64 billion Gut Health market. With over 70 million people in the U.S. suffering from some form of digestive issue, including gassiness, bloating, constipation, diarrhea, Irritable Bowel Syndrome and Crohn's Disease, the need for help is clear and awareness is greater than ever.
The gut bacteria need prebiotic soluble fiber every day to function properly. Otherwise they may start eating the natural lining of the gut to stay alive as documented by Justin Sonnenburg, PhD, Associate Professor, Microbiology & Immunology at Stanford. ISOThrive's prebiotic nectar is the 100 percent natural, safe and effective nutrient that will enable the existing probiotics to work better by giving them the food they need to thrive.
Dr. Selling said: "Probiotic supplements have been all the rage, yet there is little evidence they provide real health benefits. That is why prebiotics are now poised to replace probiotics as an effective gut health supplement. Our first prebiotic was in our mother's milk; we were born with the need for them. However, because our diets have changed dramatically in the last 150 years, it is not easy to consume a diet that supports our intestinal flora, yet we need to support our good bacterial growth throughout life. ISOThrive helps meet this need. The science is clear on this. It is more important to support the existing intestinal bacteria so they can provide the nutrients the gut needs to keep it healthy, promoting overall health."
"Intestinal bacteria are an integral part of the health and stability of our intestinal lining; and so they play a very important role in our general health and well-being. We created the first-ever concentrated prebiotic soluble fiber through a natural fermentation process targeted to feed the gut's beneficial bacteria for an overall healthy digestive system," said Jack Oswald, ISOThrive CEO.