Join us for a Lunch & Learn session with Jackie Krick, CEO of ECU Communications. She will explore the common reasons marketing campaigns miss the mark, even with strong creative and robust budgets. Discover how Integrated Marketing Communications (IMC) can transform fragmented efforts into a cohesive customer journey by aligning audience insights, messaging, channels, timing, and measurement.

We’ll cover the top causes of campaign failure, outline how to strategically assign channel roles, and show how to bring creative, media, and analytics together into one unified approach. Plus, you’ll get insights into the evolving landscape of search, including SEO and Answer Engine Optimization (AEO), and learn how to adapt your content strategies for AI-driven discovery. Gain actionable steps to build campaigns that are measurable, audience-focused, and successful across channels.